External input for internal measures
Were the measures taken successfully or not? This question has yet to be examined more thoroughly. Those who want to take their communication to a higher level must carry out an evaluation. There are many reasons to get advice in communications but essentially you will receive a professional, independent and external view of your current situation.
You may be able to achieve more without needing to expand your internal capacity. Or maybe you have to accomplish a highly confidential project that must remain unknown internally during the preparatory phases.