We all have different values and opinions. However, with ethical codes it is clear to everyone which rules are considered appropriate. Our company, b-public AG, is bound by these ethical standards. Therefore we make sure we abide by these ethical PR standards and do them justice through our work.
Specific codes apply as official ethical guidelines in the business. The following codes apply: Ethical code of Lisbon, the code of Athens and the ICCO Stockholm Charter. In Switzerland we also have a supplementary code for professional crisis communications released by the Association of Crisis Communications.