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We advise some of the most exceptional
companies on their communication strategies.

Communication is our passion.

What we do

Communication is our passion

From going public to being public – you can count on our support in positioning your company in the public eye. As a strategic communications consultancy, we oversee all your external communications activity. We also act as a critical friend, willing to tell you what’s working and what’s not. Our clients benefit directly from our extensive knowledge base and expert advice – we know the Swiss media landscape inside out and have an understanding of which topics attract the interest of journalists.

We are passionate about communication.

Communications in the healthcare sector

The healthcare system is becoming increasingly complex. The general public and patients are more confident and better informed, and interest groups’ demands aregrowing stronger. Communications strategists are also under increasing pressure to deliver. Especially in the healthcare sector, messages need to be tailored precisely to the recipients, because healthcare professionals, investors, patients and the public all require different types of information.

We offer communications support to clinics, hospitals, foundations, conference organisers and associations as well as doctors and medical professionals. We also support companies in the pharmaceutical, biotech and medical technology sectors.

Financial communications

IPOs, M&A transactions, reputation management: communications services in the financial markets work according to their own rules. Capital market and transaction communications is serious business. It involves handling complex, sensitive situations and information and requires dedicated professionals. Businesses in the financial sector attract particular attention – the most successful ones convey a sense of transparency and create trust.

We have many years of experience in handling financial communications. You can rely on us.

Corporate communications

The way you communicate shapes the public image of your organisation. Today’s constant barrage of news means that only content that is relevant and reliable and can be quickly grasped, will cut through the noise. This calls for stories and interviews with depth and meaning as well as ‘snackable’ content.

We’ve got your back when it comes to your corporate communications. We are professionals and will handle your media relations for you. Experience has taught us how editors and newsrooms work and what information is of interest to them. Our team of talented experts ensures your content is skilfully prepared, thus making life easier for both you and the media professionals.

Digital communications

Today, many people can only be reached digitally, so online communication is increasingly important. Companies and organisations that understand the power of social media channels and deliver their messages to audiences in a targeted manner are able to place the customer at the centre of their communications. This strategic approach requires expertise and creativity.

We create strategies that boost your online marketing, digital marketing, social media marketing and content marketing.

Strategic communications

Never lose your focus: the media world has not only grown increasingly digital – it has also become more democratic. The parameters have shifted. A mere presence in the public eye is becoming less and less important – keeping your business relevant, on the other hand, is vital. Companies therefore need a strategy for communicating with their interest groups so that content and topics are conveyed to the right target audiences across all channels.

We are a strategic communications consultancy and serve as a one-stop shop for all your requirements: analysis, consulting, concept design and project management. The strategic parameters in communications must be determined by the management, because communication is a matter for executives. Our clients can always rely on support in their external communications through our senior partners and consultants.

Crisis communications

Crises are known to hit businesses unexpectedly. No company is immune, and it is all too easy to get caught up in the maelstrom and make the situation worse by failing to handle it properly. If media interest is high and the public demands quick answers, hesitant, clumsy communication can cause great damage. What is needed in such a crisis is a cool head and honest, resolute communication.

Crisis events require experience and composure. For us, crisis communications is about preparing for problems in advance, which includes issue management and regular crisis training workshops. This helps those in charge to quickly identify the best course of action and formulate a response plan for each department. This can also be applied to legal disputes (litigation PR).

Media training

It is particularly important in a crisis that the members of the management team appear in person before the public and regain their trust by appearing capable and determined. This is something than can be learned. But it is not only in crisis situations that companies require an effective spokesperson. Companies are associated with specific faces – it is therefore vital that management appoint a great spokesperson who presents themselves well in any given situation.

Benefit from our strong track record in managing crises. We will train you on how to manage a disaster – including video training sessions on how to respond when under pressure.

Rest assured: we will support you in dealing with a crisis from start to finish.

Content Marketing

Content has always been king and will continue to be so in the future: people want to hear and read news and be entertained. And they love stories. Technology may have changed the way stories look and feel, but at their core, they’re still the same.

In our disruptive media industry, with the dramatic decline of print media and the concentration of publishing resources in the hands of a few large players, it is increasingly difficult to get content published. A story is therefore a great way to gain attention. Content must be both passionate and relevant and appeal to the emotions. We create convincing stories for you and distribute them via the most effective channels for reaching your target audience.

We create convincing stories for you and distribute them via the most effective channels for reaching your target audience.

Corporate Music Design

Your company is unique. You invest in online marketing, produce videos, take phone calls, communicate on all channels. Your visual logo appears at the end of every post but what s

Your company is unique. You invest in online marketing, produce videos, take calls, communicate on all channels – and your visual logo appears at the end of every post. But which sound, which music accompanies your logo? Just like the visual logo, the acoustic logo is needed nowadays because the “Corporate Music Design” for short belongs to the “Visual Identity”. We can offer you something exclusive: your own acoustic corporate identity.

We make your brand positioning public on the sound level. In this way, it supports differentiation from the competition and gives your brand an acoustic identity. Only you, your organization or your company will sound like this – an unmistakable, unique sound.

More on https://corporatemusicdesign.com

Our partners

About us

Our credo

We believe that close, genuine collaboration is a key factor in a company’s success and that values make a business valuable.

We value our employees and our business partners, because only together can we accomplish our goal: to achieve amazing results, to provide the best service for our customers and to go the extra mile for them when necessary.

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We are
b-public

Markus Baumgartner has been working in the financial sector for 30 years as a banker, financial journalist and communications consultant. He is co-author of various financial publications. For the last 20 years, the focus has been on marketing and communication.

Contact
Mail
+41 44 533 34 07

Markus Baumgartner

Gründer und CEO

Marc-André Buchter has over 20 years of professional experience in marketing, communications and PR acquired in internationally active companies and financial service providers. His consulting activities focus on the strategic positioning of companies and their services as well as the planning and implementation of media activities.

Contact
Mail
+41 44 533 34 03

Marc-André Buchter

Partner

Nadine Kradolfer has several years of experience as a corporate communications specialist with a focus on corporate responsibility and internal communications. She holds a Bachelor of Arts in Media and Communication Science from the University of Fribourg, a federal certificate as a communication planner and a CAS in Corporate Storytelling (MAZ Lucerne).

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Mail

Nadine Kradolfer

Consultant

Pietro Simmen has over 30 years of experience in consultancy for the management of Swiss and international companies. His field of activity includes corporate communications and crisis and reputation management. He is a founding member of the Swiss Association for Crisis Communication (VKK).

Contact
Mail
+41 44 533 34 08

Pietro Simmen

Partner

Thomas J. Caduff is CEO of Fundplat GmbH in Zurich (fundplat.com), a leading event and media platform for the fund industry in German-speaking countries. His regular expert lunches in Zurich, Frankfurt, Hamburg, Munich and Luxembourg as well as weekly interviews with personalities from the world of finance are well renowned.

Contact
Mail
+41 44 212 77 77

Thomas J. Caduff

CEO Fundplat GmbH

Christian Winiker has over 20 years’ experience as a business and communications consultant. He led the communications department of a publicly listed company.

Contact
Mail
+41 44 533 34 02

Dr. Christian Winiker

Partner

Jérôme Sicard worked for many years as a journalist and publisher of magazines for the Hachette Group as well as L’Equipe and Canal+ in Paris. He has extensive experience in financial communication. Jérôme Sicard holds an MBA from London Business School.

Contact
Mail
+41 22 346 72 09

Jérôme Sicard

b-public Genève

Willy Surbeck has been working in the media industry for over 35 years. He works for newspapers, radio and TV. From 1999 to 2014 he was editor-in-chief/ programme director of the TV channel Telebasel. In addition to producing text, photos and videos, he trains executives for TV appearances and gives seminars on news journalism.

Contact
Mail
+41 61 481 73 46

Willy Surbeck

Media Coach, TV Trainer

After several years in financial journalism, Pascal Hügli now leads for his content agency Insight DeFi. He is a lecturer at the HWZ for digital assets. As an analyst, he mainly focuses on emerging cryptoassets and their impact on the financial market, economy, and society. In addition, Pascal is the author of two books.

Contact
Mail
+41 79 852 69 93

Pascal Hügli

Cyrpto Expert

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