Communicate for target group

Create high-quality content

Content has always been king, and is set to remain so. People want to hear news and want to be entertained. They love stories, too. Technology may change the ways such stories are told. But they will continue to hold all their power and appeal.

Content marketing is an effective strategy for attracting potential customers and converting them into paying clients. Content marketing is all about creating and sharing relevant and useful high-quality content to capture the addressee’s interest.

Content marketing enables companies to demonstrate their uniqueness and their expertise. And they do so by providing information, tips and advice that are of interest and value to their target audience.

Various formats and channels

The versatility of content marketing allows companies to present their message via various formats and channels. Blogs, social media posts, videos, podcasts, infographics and e-books are just some of the many ways high-quality content can be created and shared.

This same versatility also enables companies to target their audience at different stages in the buying process and provide them with relevant information when they need it most.

One of the greatest strengths of content marketing is its long-term impact. High-quality content remains on the internet, where it can be discovered and consumed over and over again. This provides the potential to continuously generate traffic, acquire new leads and drive the company’s growth.

The content marketing plan

A well-thought-out content marketing plan will include four points: identifying the target audience, defining the goals and messages, creating relevant and engaging content, and effectively promoting and distributing this.

Content marketing is a powerful means of increasing an organization’s reach, visibility and engagement. By providing relevant quality content, companies can build a loyal audience and strengthen their brand image. And by supporting the sales process with informative and useful content, they can develop long-term relationships and cultivate customer trust.

What we do for you:

  • campaigning
  • corporate website
  • corporate publishing
  • digital marketing
  • writing and editing
  • media buying
  • off- and online advertising
  • video production

Innovative and unconventional approaches 

Prof. Dr. med. Michele Genoni, heart surgeon, President FMCH

"I have been working with Markus Baumgartner for over 20 years. He has always responded to my needs and assessed the situation in an empathetic and analytical way. In communication, he made sure that my personal flavour was maintained with innovative and unconventional approaches. He also made sure that the complex healthcare industry aroused interest and was understandable for everyone."